Vincent Declercq is Co-founder and CEO of Dalton, an AI platform helping ecommerce brands run website experiments without technical dependencies. He's worked with companies like Reima, Van de Velde, and Aikido Security to help marketing teams test faster. After seeing how slow traditional A/B testing was (6+ weeks per test), Vincent built Dalton to let marketers prompt ideas, get AI-generated variants, and launch experiments in 90 seconds. During the workshop he'll show real workflows for finding what to test and getting experiments live without code.