Sophie Soete

CMO at Teamleader

As CMO at Teamleader and former Chief of Staff, she first led the entire company through an AI transformation two years ago. Now she is doing it again, this time with her own marketing team of 20 people, going deeper and moving faster as the tools have evolved dramatically. She is not a technical person by background. She is someone who became genuinely obsessed with the possibilities of AI, and learned that this obsession is now part of the job.