Hannes Coudenys is a creative powerhouse and the mastermind behind the viral phenomenon Ugly Belgian Houses. As the founder of the Brussel creative agency Hurae and the TikTok museum Smile Safari, he sits at the intersection of digital culture and marketing. Hannes is a frequent media commentator, the author of Like My Like, and the driving force behind The Jamies (the Flemish online video awards) and The Bisou Awards (the Belgian influencer awards). When he’s not disrupting the digital landscape, he lives in Kortrijk with his family, supporting his wife’s design studio, Drukkerij Coco