Katia has 15 years of experience in connecting research with content and marketing. Her mission is to turn insights into powerful narratives that drive impact for brands and marketers. Her genuine curiosity and desire to understand people, led her to market research where she worked for global brands in FMCG, media and health. Experiencing the transformative power of storytelling inspired her to shift to content marketing, addressing a gap often found in marketing research. Her work spans a wide range of topics, including generational insights, emerging trends, branding, innovation and experience marketing.