Event Schedule
Event Schedule
Event Schedule
Main Stage
Use Case Stage
Workshop 1
Workshop 2
The AI Strategy Stage
Registration and Check-In
08:00
Doors open + Breakfast
.
Yannick Khayati
09:15
Welcome Word - Introduction
Welcome to AI for Marketers Day 2026
Yannick Khayati
09:30 - 9:55
Opening Keynote
8 AI Things That Keep Me Up At Night
Jean Bonnenfant
09:55 - 10:20
Growth Marketing in the Age of AI: What Actually Works
AI promises to revolutionize growth marketing, but the reality is messier than the headlines suggest. Drawing from real experiments across B2B companies, this talk reveals which AI applications actually move the needle on pipeline and revenue, and which are just expensive distractions. Learn a practical framework for integrating AI into your growth stack while maintaining the strategic thinking that separates great marketers from prompt engineers.
Michael Humblet
10:20 - 10:45
Beyond the Funnel: How AI is Building the Future of Customer Acquisition
The traditional marketing funnel is breaking. In an era of overwhelming spam and AI-generated noise, buyers are tuning out. The old model of handing leads over to sales is no longer enough. The future of customer acquisition isn't about more automation; it's about building a smarter, autonomous system that aligns marketing and sales into a single revenue engine. In this provocative keynote, renowned sales strategist Michael Humblet will show you how to move beyond the funnel. Drawing on his experience with over 420 companies, he will unveil an offensive playbook for marketers. Learn how to leverage AI to create "nearbound" and "inbound" pull, build trust at scale, and design a self-optimizing system that turns buyer intent into revenue. This is your blueprint for winning in the age of AI.
Coffee Break
Johan Wouters
11:15 - 11:40
The danger of unlimited possibility
When AI makes everything possible, brands become the filter that makes anything matter. “The Danger of Unlimited Possibility” explores how limitless creation leads to sameness, noise, and decision paralysis. And why clear positioning, taste, and storytelling are the competitive edge in the age of AI.
Stef Hamerlinck
11:40 - 12:05
The future of marketing is generative.
85% of brands are already indistinguishable, and AI will either accelerate your extinction or unlock your reinvention. Stef Hamelink (brand strategist at Alan, mascot consultant) reveals why creator outrage about AI means nothing when consumers can't tell the difference, why your brand guidelines optimize for the wrong assets, and how to build a brand that can't be commodified when production becomes infinite. The uncomfortable truth: creativity is the only moat left. Entertainment is the competitive advantage. And control is over—so you better build the playground before fans build it without you. Featuring live commentary from Marcel, a blue dog mascot with strong opinions about your content strategy. Are we cooked, or are we cooking?
Fabian Van De Wiele
12:05 - 12:30
How we are building the performance engine, module by module
A deep dive into the architecture behind our agentic platform used to plan, set up and optimise campaigns. Fabian shares how the different modules work together, which decisions are automated, and what this means for performance-driven marketing teams in practice.
Lunch & Networking
Pieter Van Leugenhagen
13:30 - 13:55
How AI breaks out of the screen and opens the path to superintelligence
In this keynote, Pieter Van Leugenhagen takes business leaders on a clear and confronting journey into the next phase of technology: the shift from today’s AI to Artificial General Intelligence (AGI) and beyond. Using a simple framework of four AI waves (Perception, Generative, Agentic, and Physical AI), he explains what’s changing, where the real breakthroughs will come from, and why Big Tech is betting heavily on this future.
Hadi Lotfi
13:55 - 14:20
Augmented Intelligence at Scale: Inside the House of AI Agentic Hub
How do you move from isolated AI tools to real organizational impact? In this session, Hadi Lotfi introduces the House of AI Agentic Hub - a scalable, orchestrated system designed to augment teams across functions with coordinated AI capabilities. Through a live demonstration, he shows how intelligent agents enhance productivity, consistency, and speed today - and how this foundation enables a structured path toward controlled autonomy in the future.
Katia Pallini
14:20 - 14:45
Escaping the Sea of Sameness
Technology and AI have amplified everything from consumer expectations to brand capabilities. Yet, as AI reshapes marketing, brands risk sliding into sameness: a loss of distinction, authenticity and ultimately growth. It’s the paradox of our time. The world is accelerating through AI, yet on its own, it leads to convergence, not distinction. This presentation explores how brands can thrive in this AI-powered world by reigniting the human spark.
Coffee Break
Victor De Coster
15:10 - 15:35
Predictable €300M/Y Revenue in a Global Market: The Business Logic of High-Volume Performance Engine
Most high-growth brands hit a hard revenue ceiling because they treat growth like a craft project rather than a probability equation. They wait for the 'perfect' creative, the 'perfect' influencer, or the 'perfect' funnel, while the global market passes them by. This keynote is a masterclass in the Efficiency Probability Model, the same architectural framework used to drive exponential global scale for industry giants like Loop Earplugs. We are moving beyond 'digital marketing' and into the realm of Business Architecture. Alexander will show you why diversifying your inputs,from influencer networks to funnel structures,isn't just a strategy; it’s the only way to ensure that revenue growth becomes a mathematical inevitability. If you want to stop 'testing' and start scaling globally, you need to stop thinking like a marketer and start thinking like an actuary.
Magali De Reu
15:35 - 16:00
Stop Sounding Generic When Your Thinking Isn't: Personality-First Branding in the Age of AI
AI commoditized expertise overnight. Your frameworks, methods, and knowledge are no longer enough to stand out. What's left? You. In this keynote, Magali De Reu introduces personality-first positioning, the methodology behind 150+ personal brands she's built for speakers, consultants, and experts worldwide. She breaks down why most professionals sound interchangeable online, how to find your "uncopyable core",, and how to use AI as a branding tool without letting it erase the thing that makes people pick you over someone with the same CV. You'll leave with a clear framework to position yourself around who you are, not what you know. And you'll learn how to use AI to build your brand faster, without sounding like everyone else who's doing the same.
Afterparty 🥳
Main Stage
Use Case Stage
Workshop 1
Workshop 2
The AI Strategy Stage
Registration and Check-In
08:00
Doors open + Breakfast
.
09:15
Welcome Word - Introduction
Welcome to AI for Marketers Day 2026
Yannick Khayati
09:30 - 9:55
Opening Keynote
8 AI Things That Keep Me Up At Night
Yannick Khayati
09:55 - 10:20
Growth Marketing in the Age of AI: What Actually Works
AI promises to revolutionize growth marketing, but the reality is messier than the headlines suggest. Drawing from real experiments across B2B companies, this talk reveals which AI applications actually move the needle on pipeline and revenue, and which are just expensive distractions. Learn a practical framework for integrating AI into your growth stack while maintaining the strategic thinking that separates great marketers from prompt engineers.
Jean Bonnenfant
10:20 - 10:45
Beyond the Funnel: How AI is Building the Future of Customer Acquisition
The traditional marketing funnel is breaking. In an era of overwhelming spam and AI-generated noise, buyers are tuning out. The old model of handing leads over to sales is no longer enough. The future of customer acquisition isn't about more automation; it's about building a smarter, autonomous system that aligns marketing and sales into a single revenue engine. In this provocative keynote, renowned sales strategist Michael Humblet will show you how to move beyond the funnel. Drawing on his experience with over 420 companies, he will unveil an offensive playbook for marketers. Learn how to leverage AI to create "nearbound" and "inbound" pull, build trust at scale, and design a self-optimizing system that turns buyer intent into revenue. This is your blueprint for winning in the age of AI.
Michael Humblet
Coffee Break
11:15 - 11:40
The danger of unlimited possibility
When AI makes everything possible, brands become the filter that makes anything matter. “The Danger of Unlimited Possibility” explores how limitless creation leads to sameness, noise, and decision paralysis. And why clear positioning, taste, and storytelling are the competitive edge in the age of AI.
Johan Wouters
11:40 - 12:05
The future of marketing is generative.
85% of brands are already indistinguishable, and AI will either accelerate your extinction or unlock your reinvention. Stef Hamelink (brand strategist at Alan, mascot consultant) reveals why creator outrage about AI means nothing when consumers can't tell the difference, why your brand guidelines optimize for the wrong assets, and how to build a brand that can't be commodified when production becomes infinite. The uncomfortable truth: creativity is the only moat left. Entertainment is the competitive advantage. And control is over—so you better build the playground before fans build it without you. Featuring live commentary from Marcel, a blue dog mascot with strong opinions about your content strategy. Are we cooked, or are we cooking?
Stef Hamerlinck
12:05 - 12:30
How we are building the performance engine, module by module
A deep dive into the architecture behind our agentic platform used to plan, set up and optimise campaigns. Fabian shares how the different modules work together, which decisions are automated, and what this means for performance-driven marketing teams in practice.
Fabian Van De Wiele
Lunch & Networking
13:30 - 13:55
How AI breaks out of the screen and opens the path to superintelligence
In this keynote, Pieter Van Leugenhagen takes business leaders on a clear and confronting journey into the next phase of technology: the shift from today’s AI to Artificial General Intelligence (AGI) and beyond. Using a simple framework of four AI waves (Perception, Generative, Agentic, and Physical AI), he explains what’s changing, where the real breakthroughs will come from, and why Big Tech is betting heavily on this future.
Pieter Van Leugenhagen
13:55 - 14:20
Augmented Intelligence at Scale: Inside the House of AI Agentic Hub
How do you move from isolated AI tools to real organizational impact? In this session, Hadi Lotfi introduces the House of AI Agentic Hub - a scalable, orchestrated system designed to augment teams across functions with coordinated AI capabilities. Through a live demonstration, he shows how intelligent agents enhance productivity, consistency, and speed today - and how this foundation enables a structured path toward controlled autonomy in the future.
Hadi Lotfi
14:20 - 14:45
Escaping the Sea of Sameness
Technology and AI have amplified everything from consumer expectations to brand capabilities. Yet, as AI reshapes marketing, brands risk sliding into sameness: a loss of distinction, authenticity and ultimately growth. It’s the paradox of our time. The world is accelerating through AI, yet on its own, it leads to convergence, not distinction. This presentation explores how brands can thrive in this AI-powered world by reigniting the human spark.
Katia Pallini
Coffee Break
15:10 - 15:35
Predictable €300M/Y Revenue in a Global Market: The Business Logic of High-Volume Performance Engine
Most high-growth brands hit a hard revenue ceiling because they treat growth like a craft project rather than a probability equation. They wait for the 'perfect' creative, the 'perfect' influencer, or the 'perfect' funnel, while the global market passes them by. This keynote is a masterclass in the Efficiency Probability Model, the same architectural framework used to drive exponential global scale for industry giants like Loop Earplugs. We are moving beyond 'digital marketing' and into the realm of Business Architecture. Alexander will show you why diversifying your inputs,from influencer networks to funnel structures,isn't just a strategy; it’s the only way to ensure that revenue growth becomes a mathematical inevitability. If you want to stop 'testing' and start scaling globally, you need to stop thinking like a marketer and start thinking like an actuary.
Victor De Coster
15:35 - 16:00
Stop Sounding Generic When Your Thinking Isn't: Personality-First Branding in the Age of AI
AI commoditized expertise overnight. Your frameworks, methods, and knowledge are no longer enough to stand out. What's left? You. In this keynote, Magali De Reu introduces personality-first positioning, the methodology behind 150+ personal brands she's built for speakers, consultants, and experts worldwide. She breaks down why most professionals sound interchangeable online, how to find your "uncopyable core",, and how to use AI as a branding tool without letting it erase the thing that makes people pick you over someone with the same CV. You'll leave with a clear framework to position yourself around who you are, not what you know. And you'll learn how to use AI to build your brand faster, without sounding like everyone else who's doing the same.
Magali De Reu