Event Schedule
Event Schedule
Event Schedule
Main Stage
Use Case Stage
Workshop 1
Workshop 2
The AI Strategy Stage
Registration and Check-In
Yannick Khayati
09:15
Welcome word
Welcome to AI for Marketers Day 2026
Yannick Khayati
09:30 - 9:55
TBA
TBA
Jean Bonnenfant
09:55 - 10:20
Growth Marketing in the Age of AI: What Actually Works
AI promises to revolutionize growth marketing, but the reality is messier than the headlines suggest. Drawing from real experiments across B2B companies, this talk reveals which AI applications actually move the needle on pipeline and revenue, and which are just expensive distractions. Learn a practical framework for integrating AI into your growth stack while maintaining the strategic thinking that separates great marketers from prompt engineers.
Michael Humblet
10:20 - 10:45
Beyond the Funnel: How AI is Building the Future of Customer Acquisition
The traditional marketing funnel is breaking. In an era of overwhelming spam and AI-generated noise, buyers are tuning out. The old model of handing leads over to sales is no longer enough. The future of customer acquisition isn't about more automation; it's about building a smarter, autonomous system that aligns marketing and sales into a single revenue engine. In this provocative keynote, renowned sales strategist Michael Humblet will show you how to move beyond the funnel. Drawing on his experience with over 420 companies, he will unveil an offensive playbook for marketers. Learn how to leverage AI to create "nearbound" and "inbound" pull, build trust at scale, and design a self-optimizing system that turns buyer intent into revenue. This is your blueprint for winning in the age of AI.
Coffee Break
Johan Wouters
11:15 - 11:40
The danger of unlimited possibility
When AI makes everything possible, brands become the filter that makes anything matter. “The Danger of Unlimited Possibility” explores how limitless creation leads to sameness, noise, and decision paralysis. And why clear positioning, taste, and storytelling are the competitive edge in the age of AI.
Vince Buyssens
11:40 - 12:05
Building What We Can't Buy at Loop
Off-the-shelf AI tools don't quite fit. Outsourcing doesn't make sense for a team of five. So you build it yourself. At Loop Earplugs, we're vibe coding custom platforms, image generation tools, internal workflows, things too niche to buy but perfectly within AI's building capabilities. I'll show you what we're actually shipping, the policy framework that makes it possible, and why thinking like a product manager matters more than finding the perfect prompt.
Katia Pallini
12:05 - 12:30
Escaping the Sea of Sameness
Technology and AI have amplified everything from consumer expectations to brand capabilities. Yet, as AI reshapes marketing, brands risk sliding into sameness: a loss of distinction, authenticity and ultimately growth. It’s the paradox of our time. The world is accelerating through AI, yet on its own, it leads to convergence, not distinction. This presentation explores how brands can thrive in this AI-powered world by reigniting the human spark.
Lunch & Networking
Pieter Van Leugenhagen
13:30 - 13:55
How AI breaks out of the screen and opens the path to superintelligence
In this keynote, Pieter Van Leugenhagen takes business leaders on a clear and confronting journey into the next phase of technology: the shift from today’s AI to Artificial General Intelligence (AGI) and beyond. Using a simple framework of four AI waves (Perception, Generative, Agentic, and Physical AI), he explains what’s changing, where the real breakthroughs will come from, and why Big Tech is betting heavily on this future.
Hadi Lotfi
13:55 - 14:20
Augmented Intelligence at Scale: Inside the House of AI Agentic Hub
How do you move from isolated AI tools to real organizational impact? In this session, Hadi Lotfi introduces the House of AI Agentic Hub - a scalable, orchestrated system designed to augment teams across functions with coordinated AI capabilities. Through a live demonstration, he shows how intelligent agents enhance productivity, consistency, and speed today - and how this foundation enables a structured path toward controlled autonomy in the future.
Fabian Van De Wiele
14:20 - 14:45
How we are building the performance engine, module by module
A deep dive into the architecture behind our agentic platform used to plan, set up and optimise campaigns. Fabian shares how the different modules work together, which decisions are automated, and what this means for performance-driven marketing teams in practice.
Coffee Break
Alexander Lodeweyckx
15:10 - 15:35
Predictable €300M/Y Revenue in a Global Market: The Business Logic of High-Volume Performance Engine
Most high-growth brands hit a hard revenue ceiling because they treat growth like a craft project rather than a probability equation. They wait for the 'perfect' creative, the 'perfect' influencer, or the 'perfect' funnel, while the global market passes them by. This keynote is a masterclass in the Efficiency Probability Model, the same architectural framework used to drive exponential global scale for industry giants like Loop Earplugs. We are moving beyond 'digital marketing' and into the realm of Business Architecture. Alexander will show you why diversifying your inputs,from influencer networks to funnel structures,isn't just a strategy; it’s the only way to ensure that revenue growth becomes a mathematical inevitability. If you want to stop 'testing' and start scaling globally, you need to stop thinking like a marketer and start thinking like an actuary.
15:35 - 16:00
TBA
TBA
Afterparty 🥳
Main Stage
Use Case Stage
Workshop 1
Workshop 2
The AI Strategy Stage
Registration and Check-In
Yannick Khayati
09:15
Welcome word
Welcome to AI for Marketers Day 2026
Yannick Khayati
09:30 - 9:55
TBA
TBA
Jean Bonnenfant
09:55 - 10:20
Growth Marketing in the Age of AI: What Actually Works
AI promises to revolutionize growth marketing, but the reality is messier than the headlines suggest. Drawing from real experiments across B2B companies, this talk reveals which AI applications actually move the needle on pipeline and revenue, and which are just expensive distractions. Learn a practical framework for integrating AI into your growth stack while maintaining the strategic thinking that separates great marketers from prompt engineers.
Michael Humblet
10:20 - 10:45
Beyond the Funnel: How AI is Building the Future of Customer Acquisition
The traditional marketing funnel is breaking. In an era of overwhelming spam and AI-generated noise, buyers are tuning out. The old model of handing leads over to sales is no longer enough. The future of customer acquisition isn't about more automation; it's about building a smarter, autonomous system that aligns marketing and sales into a single revenue engine. In this provocative keynote, renowned sales strategist Michael Humblet will show you how to move beyond the funnel. Drawing on his experience with over 420 companies, he will unveil an offensive playbook for marketers. Learn how to leverage AI to create "nearbound" and "inbound" pull, build trust at scale, and design a self-optimizing system that turns buyer intent into revenue. This is your blueprint for winning in the age of AI.
Coffee Break
Johan Wouters
11:15 - 11:40
The danger of unlimited possibility
When AI makes everything possible, brands become the filter that makes anything matter. “The Danger of Unlimited Possibility” explores how limitless creation leads to sameness, noise, and decision paralysis. And why clear positioning, taste, and storytelling are the competitive edge in the age of AI.
Vince Buyssens
11:40 - 12:05
Building What We Can't Buy at Loop
Off-the-shelf AI tools don't quite fit. Outsourcing doesn't make sense for a team of five. So you build it yourself. At Loop Earplugs, we're vibe coding custom platforms, image generation tools, internal workflows, things too niche to buy but perfectly within AI's building capabilities. I'll show you what we're actually shipping, the policy framework that makes it possible, and why thinking like a product manager matters more than finding the perfect prompt.
Katia Pallini
12:05 - 12:30
Escaping the Sea of Sameness
Technology and AI have amplified everything from consumer expectations to brand capabilities. Yet, as AI reshapes marketing, brands risk sliding into sameness: a loss of distinction, authenticity and ultimately growth. It’s the paradox of our time. The world is accelerating through AI, yet on its own, it leads to convergence, not distinction. This presentation explores how brands can thrive in this AI-powered world by reigniting the human spark.
Lunch & Networking
Pieter Van Leugenhagen
13:30 - 13:55
How AI breaks out of the screen and opens the path to superintelligence
In this keynote, Pieter Van Leugenhagen takes business leaders on a clear and confronting journey into the next phase of technology: the shift from today’s AI to Artificial General Intelligence (AGI) and beyond. Using a simple framework of four AI waves (Perception, Generative, Agentic, and Physical AI), he explains what’s changing, where the real breakthroughs will come from, and why Big Tech is betting heavily on this future.
Hadi Lotfi
13:55 - 14:20
Augmented Intelligence at Scale: Inside the House of AI Agentic Hub
How do you move from isolated AI tools to real organizational impact? In this session, Hadi Lotfi introduces the House of AI Agentic Hub - a scalable, orchestrated system designed to augment teams across functions with coordinated AI capabilities. Through a live demonstration, he shows how intelligent agents enhance productivity, consistency, and speed today - and how this foundation enables a structured path toward controlled autonomy in the future.
Fabian Van De Wiele
14:20 - 14:45
How we are building the performance engine, module by module
A deep dive into the architecture behind our agentic platform used to plan, set up and optimise campaigns. Fabian shares how the different modules work together, which decisions are automated, and what this means for performance-driven marketing teams in practice.
Coffee Break
Alexander Lodeweyckx
15:10 - 15:35
Predictable €300M/Y Revenue in a Global Market: The Business Logic of High-Volume Performance Engine
Most high-growth brands hit a hard revenue ceiling because they treat growth like a craft project rather than a probability equation. They wait for the 'perfect' creative, the 'perfect' influencer, or the 'perfect' funnel, while the global market passes them by. This keynote is a masterclass in the Efficiency Probability Model, the same architectural framework used to drive exponential global scale for industry giants like Loop Earplugs. We are moving beyond 'digital marketing' and into the realm of Business Architecture. Alexander will show you why diversifying your inputs,from influencer networks to funnel structures,isn't just a strategy; it’s the only way to ensure that revenue growth becomes a mathematical inevitability. If you want to stop 'testing' and start scaling globally, you need to stop thinking like a marketer and start thinking like an actuary.
15:35 - 16:00
TBA
TBA